The idea for the collection was hatched when the team were photographing Heidi for the Fall 2008 advertising campaign. "On set we had a lot of downtime with Heidi to see what projects she was working on," Liz Berlinger, president of Jordache Enterprises said. "We started to say, 'Well, you know, Heidi, you're so verbal and aware of what you like and don't like in product, have you thought about doing a clothing line?' That was really the first time it came up."In the design and production,"she was very sensitive to wanting the line to have a sexy edginess, but not be too revealing," Berlinger said. "She paid a lot of attention to details."
Jeans will retail from $140 to $170, while the other pieces will start at $80 to $250, with a launch set for April exclusively in Bloomingdale’s. Jordache is currently in talks with France, Italy, Germany, the UK and Australia for distribution rights.
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