DVF In AMEX Commercial

Long-acclaimed fashion designer Diane Von Furstenberg will join the company’s “Are you a Cardmember?” communications campaign which features extraordinary Cardmembers telling their stories, while illustrating what it means to be an American Express® Cardmember. The artistic spot opens with a collection of personal scenes around Von Furstenberg’s home and in her studio as she reveals how through fashion, she became the woman she wanted to be. As beautiful images capture the inspirations in her life, she expresses that her role in fashion is to make women feel more confident. The spot was directed by Bennett Miller, praised for his direction of the film “Capote” in 2005, and reflects the essence of creative collaboration in storytelling. Von Furstenberg’s national campaign will include a print advertisement shot by legendary photographer Annie Leibovitz. “Women inspire me and I inspire them to be independent and free which is how I feel when I use my American Express Card,” said Von Furstenberg. “American Express represents a sign of independence and freedom and if you have your card, you can do anything." “Diane Von Furstenberg is iconic and truly a timeless legend within the fashion industry,” said Deborah Curtis, Vice President of Advertising, American Express. “Diane enabled us to capture the things in her life that drive her creativity and passion. We know that her sense of individuality and empowerment will inspire and resonate with women everywhere – and that confidence is the essence of what it means to be a Cardmember.” In support of fashion designers and the future of the industry, American Express has become a supporter of the Council of Fashion Designers of America (CFDA) with a donation of $500,000 to the CFDA/Vogue Fashion Fund (CVFF). The CVFF was established to help emerging American design talent find continued success in the business of fashion.
(Sourced from Earthtimes.com)